State of Messaging
Visual Design
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Responsive Website
This campaign was to spark a conversation about messaging again with clients from Enterprise, SaaS, and B2B businesses.
client
Smooch
Challenges
With a tight deadline to design, I didn’t have time to illustrate supporting assets that were usually seen in the Smooch brand.
Responsibilities
I designed a one page layout experimenting with typography, color, and patterns.
Create social media ads for Linkedin and Twitter to promote the page.
Impact
Clients that had gone quiet were now contacting the Sales team.
The Sales team got knowledge that the webpage was being shared in a competitors Slack team chat.
Analytics had people spending at least five minutes on the page.
Process Work
Wireframe
I got a rough first draft of the copy to create a wireframe. This wireframe helped guide the length of the content and what elements can be repeated for quick development. It was shared with the team to set our goals and plan development.
Timeline UI exploration
A quick exploration of the timeline layout and icon treatment.
Layout rough
With a short design timeline I decided to focus on color and typography with minimal photography. In the first design, the quotes were going to have their own section block but there was too much empty space and it broke up the reading flow. A redesign of small floating modules for the quotes were made.
final product
Webpage
Mobile view
Social media banners
