Cards & Treasure
Graphic Design
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Branding Design
Cards & Treasure is an app that makes collecting sports cards easier for collectors.
client
Cards & Treasure
Problems to solve
Define design guidelines for use across multiple mediums for social media, print marketing, and app.
Easier hand-off to developers.
Responsibilities
Define styles such as color, typography, and illustration styles.
Organizing project folders for easier file locating.
Create templates for non-designers to create social media posts.
Impact
Standardize product’s look-and-feel.
Easier access for project manager and CEO template location for autonomy.
color palette
Cards & Treasure wanted a look that is fun and approachable.
They had established red and orange as their main brand colors. I started to make some mock-ups using those colors and noticed they were very saturated so I made a tint and shade to make layouts easier on the eyes. The color palette is very warm so I added blue as a tertiary/background color.
Main brand colors
#ED2024
#FDA929
#222
Secondary brand colors
#B60304
#FFCC00
#00A3DE
Game title
Concepts
Cards & Treasure created a game for their live interactions. When the host opens the box, two viewers have a chance to steal the card of their opponent.
My first concept was the obvious idea of putting the title in a 3D box. My second concept was to add action to the words. Viewers have a chance to “steal” so I thought of Looney Toons when a character runs there is a puff of dirt or smoke that leaves another chacter stunned.
Final Version
Box War
Social media
Facebook Group Cover
Concepts
The first concepts I had for the Facebook Group banner image. I wanted to show the different sports the trading cards cover.
Roughs
I started to play with the style of illustrations for the banner that could be used throughout the brand. Eventually banner was simplified and the copy was removed.
Final Facebook Banner
It was decided to remove the copy all together. I made a design that was being most showcased so far. The banner background could also change depending on what sport was in season.
instagram POST TEMPLATES
Live Giveaways Templates
Cards & Treasure has live giveaways on Tuesdays and needed a template to announce those days on the Instagram page.
General Content Template
Cards & Treasure needed simple templates for general announcements for the upcoming app, Hobby News, and new break box releases.
Thank you card
Process work
Rough Concepts
A common theme in the Cards & Treasure moodboard was geometric shapes. I played around with some of shapes for the background. One of the challenges was to make sure the pattern didn’t compete with the trading card.
final version
