Cards & Treasure

Cards & Treasure was a mobile app that makes collecting sports cards fun and interactive for collectors.

client

Cards & Treasure

Design tools

Figma,
Adobe Creative Suite

Role

Art Direction,
Illustrator

type

Graphic Design, Branding, Illustraton

Problems to solve

Define design guidelines for use across multiple mediums for social media, print marketing, and app.

Easier hand-off to developers.

Responsibilities

Define styles such as color, typography, and illustration styles.

Organizing project folders for easier file locating.

Create templates for non-designers to create social media posts.

Impact

Standardize product’s look-and-feel.

Easier access for project manager and CEO template location for autonomy.

color palette

Cards & Treasure wanted a look that is fun and approachable.

They had established red and orange as their main brand colors. I started to make some mock-ups using those colors and noticed they were very saturated so I made a tint and shade to make layouts easier on the eyes. The color palette is very warm so I added blue as a tertiary/background color.