Cards & Treasure
Cards & Treasure was a mobile app that makes collecting sports cards fun and interactive for collectors.
client
Cards & Treasure
Design tools
Figma,
Adobe Creative Suite
Role
Art Direction,
Illustrator
type
Graphic Design, Branding, Illustraton
Problems to solve
Define design guidelines for use across multiple mediums for social media, print marketing, and app.
Easier hand-off to developers.
Responsibilities
Define styles such as color, typography, and illustration styles.
Organizing project folders for easier file locating.
Create templates for non-designers to create social media posts.
Impact
Standardize product’s look-and-feel.
Easier access for project manager and CEO template location for autonomy.
color palette
Cards & Treasure wanted a look that is fun and approachable.
They had established red and orange as their main brand colors. I started to make some mock-ups using those colors and noticed they were very saturated so I made a tint and shade to make layouts easier on the eyes. The color palette is very warm so I added blue as a tertiary/background color.
Main brand colors
#ED2024
#FDA929
#222
Secondary brand colors
#B60304
#FFCC00
#00A3DE
Game title
Box War

Social media
Facebook Group Cover

Instagram Templates
Live Giveaways
Cards & Treasure has live giveaways on Tuesdays and needed a template to announce those days on the Instagram page.



General Content
Cards & Treasure needed simple templates for general announcements for the upcoming app, Hobby News, and new break box releases.






Thank you card










