Cards & Treasure

Graphic Design

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Branding Design

Cards & Treasure is an app that makes collecting sports cards easier for collectors.

client

Cards & Treasure

Problems to solve

Define design guidelines for use across multiple mediums for social media, print marketing, and app.

Easier hand-off to developers.

Responsibilities

Define styles such as color, typography, and illustration styles.

Organizing project folders for easier file locating.

Create templates for non-designers to create social media posts.

Impact

Standardize product’s look-and-feel.

Easier access for project manager and CEO template location for autonomy.

color palette

Cards & Treasure wanted a look that is fun and approachable.

They had established red and orange as their main brand colors. I started to make some mock-ups using those colors and noticed they were very saturated so I made a tint and shade to make layouts easier on the eyes. The color palette is very warm so I added blue as a tertiary/background color.